BARE International announced record-setting achievements at its recent State of the Company meeting. With growth across various industries and regions, the company attributed its success to a shared commitment to values, innovation, and global collaboration.
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At BARE International, continuous learning and global collaboration are at the heart of what we do. Recently, Monica Lascano, our Business Development Manager for BARE Philippines, embarked on a journey to India—packed with strategic meetings and impactful training sessions aimed at enhancing the customer experience (CX) landscape back home. Read more
BARE International is honored to be awarded the customer experience program to support HP’s mission to earn customer respect and loyalty by consistently providing the highest quality and value.
BARE shares an article by Trinity Owen for DollarSprout on mystery shopping.
‘Mystery shoppers are [independent contractors] paid to act like regular, everyday shoppers and provide feedback on their experience with a company. To get started, just sign up with mystery shopping companies in your area, choose your assignments, and start shopping. Read more
Congratulations to BARE International for earning Elite Company status from Mystery Shopping Professionals Association Americas. This will be the record seventh consecutive year BARE has earned this prestigious title. Read more
‘Consumer electronics like phones or laptops are now essential medical technology, as doctors visits have transitioned from medical offices to your home. Via, of course, video live-streaming. “Vonage drives virtually all of the major telehealth providers throughout the world,” says CEO Alan Masarek recently on the TechFirst podcast. “And we’ve seen literally in the last month a 2,000% increase in video usage in the telehealth vertical.”’ BARE shares an article by John Koetsier for Forbes Consumer Tech on the unprecedented increase in telehealth and online video usage as industries shift into digital adoption amongst COVID-19.
As a global company, we have been closely monitoring and actively handling the situation related to the COVID-19 pandemic since late January, when our BARE China office was impacted. While the world continues to work through the unknowns together, we remain open and available to consult on various topics related to business needs and progression from our known and current expertise.
BARE International Philippines successfully participated in the Suzuki Team Ciaz Philippines TCZP Inc. Auto Club Event in Manila on November 3, 2019. BARE International experienced amazing responses from potential evaluators and hope to participate in more such positive events. Read more
Our team at BARE International is always looking for new ways to improve our services for you! In this quick update, we will introduce new features and share a few tips to make your evaluator experience more enjoyable! So what’s new? Read more
We all know several of the standard ways to improve customer service apply mainly to B2C (business-to-consumer) companies, which sell a product or service directly to the consumer. But why is it so important in 2018 to recognise the importance of B2B (business-to-business)?
In today’s competitive market, you cannot afford to fail at providing a positive customer experience since unhappy customers will quickly go to one of your competitors and buy from them. Even if you run a B2B company, good customer service can improve your business and really help you stand out from the crowd. An important thing to remember is that even if you have a B2B company, there’s a customer behind every transaction. Someone – an executive, perhaps, or a purchasing agent – is buying something, or you wouldn’t have a business. And since these people are your customers, you should start treating them that way.
Here are 5 ways to you can improve customer service in your B2B business.
1. FEELING VALUED
The first step in excellent customer experience is to be committed to satisfying your customers. If you are a B2B company, it can be easy to overlook this step. No two customers are the same so by customising your client’s experience it personalises the sales process to empower customers.
An employee interacting with a small business will have a different approach than someone working with a large company because the customers have different needs and things they are looking for in the buying journey. Usually B2B customers have a lot on their plates, so they want simplicity while smaller companies appreciate the extra details and attention they receive. Acknowledging and acting on these differences will keep you above the competition in making your clients feel valued for their business.
2. FULFILLING CUSTOMER NEEDS
Understanding and delivering on customer needs is vital to customer satisfaction. B2B audiences increasingly value suppliers that help them differentiate and better serve their customers. Innovation and partnership are key to delivering exceptional customer service, yet these requirements are often insufficiently met. The best-in-class B2B companies are those who understand the full value chain and positively impact their customers’ customers. By taking initiative in ways to assist your customers on a deeper level, trying thinking about what keeps them up at night and how you can relieve some of that worry.
For example, the average B2B sales cycle is about 10 months, but customers would prefer if it were around 6 months. By introducing this targeted 6 month option you’re one step ahead in creating a happier customer.
3. BRING ON THE DATA
In a Customer Think survey, 83% of B2B leaders indicated that they want more information and data that describes customer intentions and helps to create a holistic view of the customers. This is where data really comes into play. Use predictive analytics to anticipate, understand, and influence the future directions of customer needs and behaviors. This enables sales reps to be more proactive and sell smarter.
B2B organisations must have the tooling in place to collect trusted, accurate, and meaningful information. A sales enablement tool can anticipate the outcome of a particular sales situation and proactively recommend content and selling strategies based on real-time data, best practice, and similar sales scenarios.
4. PROVIDING OMNICHANNEL SUPPORT OPTIONS
Giving customers options for how they connect with you is prevalent in the B2C world, but not as much in B2B. Still, customers from any type of business want to be able to connect with you in the way that’s most convenient for them.
By catering to those preferences (some may want to use the phone, engage in chat, a ticket system, or even a self-service option) you’ll help them create a seamless and personalised resolution, helping build trust and confidence in solidifying the relationships you have with your customers.
5. ASK, LISTEN AND DELIVER
A truly customer-centric approach to service is one where you can demonstrate that you’ve listened and acted or plan to act on the issues customers have brought to you. This is especially important in B2B, where you need to keep multiple point-people happy for each individual account. Once you’ve figured out what to do with your customers’ feedback, continue that feedback loop by informing customers of what you did or will do about it.
If you have a B2B company, remember that there is a customer behind every transaction, and act appropriately with remarkable customer service that helps you stand out from the crowd.
Your B2B challenges are unique, so BARE International India’s services can be customised to create just the right research program to address your needs. Explore BARE International’s service offerings here to reveal the true nature of your business .