HP SELECTS BARE INTERNATIONAL AS GLOBAL CUSTOMER EXPERIENCE RESEARCH PARTNER
CX is Team Sport: A Day in the Life Series, part IV – Resource Management Department
CX is Team Sport: A Day in the Life Series, part III – Data Quality Department
CX is Team Sport: A Day in the Life Series, part II – Operations Department
CX is Team Sport: A Day in the Life Series, part I - Client Services Department
THROUGH THE RETAIL LENS: THE CURBSIDE CUSTOMER EXPERIENCE
‘When a customer no longer has to enter the store, the retailer has lost every touchpoint that exists within the store environment.‘ BARE shares an article by Sandy Smith for NRF on BOPIS (buy online, pick up in store) and curbside customer experience. Read more
HOW RETAILERS ARE USING TECH TO TAKE THEIR IN-STORE CUSTOMER EXPERIENCE ONLINE
‘The COVID pandemic has had a devastating impact on high street retail, with in-store footfall continuing on a downward spiral in markets all over the world, and retailers forced to accelerate their move into e-commerce.’ BARE shares an article by Alison Coleman for Forbes on bridging the gap between in-store CX and mass migration to online sales. Read more
E-COMMERCE MARKETING: PREPARING FOR THE NEW WAVE OF CUSTOMERS
‘E-commerce shopping has steadily grown, even accelerated due to Coronavirus, expected to reach $4.2 billion globally in 2020 (Statista) and be more than 16% of global retail sales. Nearly every category and vertical has been impacted, including books, video, electronics, and of course household goods. We can expect this holiday season to be even bigger.’ BARE shares an article by Mat Zucker for Forbes with shopper behavior and marketing. Read more