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PITFALLS OF RELYING ON PASSIVELY COLLECTED DATA
‘Some clients firmly believe that passively collected data are a better way to reveal true, actionable insights about consumers’ behavior… we’ve been cautioning against the sole reliance on passive data, because we continue to prove that direct interaction with a respondent is still valuable in unlocking the why behind their behavior, IF you do it right.’ BARE shares an article by Mary Mathes for Quirk’s on the importance of purposeful data collection.
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SIMPLE SOLUTIONS TO PROTECT DELIVERY EMPLOYEES AND CUSTOMERS
‘Following the outbreak of COVID-19, the foodse rvice industry has rapidly refocused its efforts to bolster delivery and pick-up orders. As the customer relationship moves online and at their doorstep, safety measures must be put into place for both delivery teams and consumers.’ BARE shares an article by Christine Schindler for Fast Casual on simple solutions that protect delivery employees and customers.
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HEALTHCARE DIGITAL ADOPTION: TELEMEDICINE UP 2000%
‘Consumer electronics like phones or laptops are now essential medical technology, as doctors visits have transitioned from medical offices to your home. Via, of course, video live-streaming. “Vonage drives virtually all of the major telehealth providers throughout the world,” says CEO Alan Masarek recently on the TechFirst podcast. “And we’ve seen literally in the last month a 2,000% increase in video usage in the telehealth vertical.”’ BARE shares an article by John Koetsier for Forbes Consumer Tech on the unprecedented increase in telehealth and online video usage as industries shift into digital adoption amongst COVID-19.
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