The Evolution of Hospitality into an Entertainment Industry
BARE International Celebrates Global Growth, Client Successes, and Innovation Milestones Following Annual Company Update
The Missing Piece to Your Business Excellence
Turning Satisfaction Surveys into Strategic Action
Do You Really Know Your Customer’s Journey?
WHY YOU MARKET TO PEOPLE AND NOT YOUR CUSTOMER DATABASE
We’ve all had this reaction to a spam email that’s missed the mark. Sometimes it’s funny, but it’s mostly annoying. It’s wasting your time because you have no intention of taking action after reading it, but depending on how good the spammer was, you have to read it first before deleting it. If you’re the spammer, you don’t care if the majority of your recipients are the right ones, because as long as a few are, you’re happy.
As a marketer or business owner, however, it’s a different story.’ BARE shares an article by Syed Balkhi for Customer Think on Why You Market to People and Not Your Customer Database. Read more
CHAINS MAKE BIG INVESTMENTS IN THEIR LOYALTY PROGRAMS
‘Starbucks, Taco Bell, Wendy’s and several others have been upgrading or introducing their programs as they hope to build traffic coming out of the pandemic.’ BARE shares an article by Jonathan Maze for Restaurant Business with new and upgraded loyalty programs.
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SUPPORTING CUSTOMER SERVICE TEAMS THROUGH THE CORONAVIRUS CRISES
‘Most managers are struggling to navigate the impact Covid-19 is having on their organizations, but how the pandemic is affecting different parts of the enterprise varies dramatically from one department to the next.‘ BARE shares an article by Matthew Dixon, Ted McKenna, and Gerardo de la O for Harvard Business Review on how to support your customer service team, and subsequently your customers, through the coronavirus crises.
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